Tutti.Space – Zoe Slater

The Brief

Design a ‘vision model’ for a future mobile app that serves two user groups (artists and hosts) for venue hire in the creative industry.

The Biggest Challenge

The client came to us with a working beta site and a lot of questions. The challenge on this project was to bring the user input into the business strategy for the client’s next steps, designing a product that could meet a range of (occasionally opposing) needs.

The Final Product

A native app allowing hosts to list and manage their spaces, artists to discover rehearsal space, and both parties to negotiate the booking easily. The app also allows users to switch between the roles of host and artist.

The Key Lessons

Maintaining a good level of communication and involvement with the client around their other commitments was an interesting challenge, as both they and our team wanted to stay close on this.

Tackling the project in a larger team allowed us to break out into smaller groups to tackle individual tasks, and then come back together to overcome larger hurdles.

Sometimes what the user says they want and what they would really use are totally opposite. Rapidly mocking-up solutions they asked for and testing these back with the users threw us some very interesting curveballs.

Question Everything

Breaking down the product

We brought the client in for a workshop to breakdown what he saw as the core user journey in his product, identifying existing issues needing to be resolved. The three areas he prioritised were:

Filters

Price negotiation

Messaging

Refining and defining the Problem

From 8 user interviews we discovered:

Easy search – much broader than just filters, artists prioritised an easy way to search.

Clear Pricing – hosts want a simple way to apply fixed or variable prices to their spaces – artists are very cost conscious and would like to know at a glance exactly how much a space would cost.

Trust – both between artists and hosts, and between both user groups and Tutti. Hosts in particular highlight that when they are inviting a stranger into their personal space they want to be able to learn more about the artist.

Artist:

A recent music school graduate needs a quick and easy way to find a reliable rehearsal space because they can’t practice at home due to noise constraints.